OUTLINE

What were the needs of the project?

The project was in its final stages by the time I joined. Ene13 had been working with CRAFT to create a positioning for their brand. I was brought on to create a narrative and justification around the concepts proposed by Ene13. CRAFT was looking for a new definition of their mission as an IPG production company and it was important to find the right tone and wording.

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What were the challenges?

Ene13 wanted me not only to explain how their proposals work etymologically and why, but also to provide explanations of how they met CRAFT’s needs. The main challenge was also providing my own proposals to Ene13, based on my understanding of the project and the company.

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How did I approach the project?

I researched all of the material provided by Ene13 and carried out an extensive analysis on the work presented about CRAFT. Based on the results, I then worked on different, new proposals that worked with CRAFT’s needs and identity as well as in conjunction with the work carried out by Ene13.

What did I deliver?

I delivered my analysis, explanations and justification of both CRAFT as a company and the work being prepared by Ene13. This included my own options that helped offer a wider range of selections to the client.

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REAL EXAMPLES

This is an example text showcasing the kind of work I produced. It is part of a summary on the company’s inner workings:

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The Craft Quality Management System ensures every asset, masterfully created by our Craftisans, is delivered on schedule, on budget and on-brand every time. Our system is ISO 9001:2008 certified, which guarantees the standardisation of our process so as to offer complete reliability and the best quality.

Our main tool is the cPlus technology platform, which provides Craft with a unique, end-to-end production tool that manages the workflow and provides complete transparency across the entire production process.

Our talent requires the best resources and facilities in order to boost brand creativity and efficiency. Our excellent production studios and centralised translation teams provide distinction. Having such a solid structure allows us to guarantee simplicity across projects.

Our goal is to craft meaningful executions, this we accomplish by having a network of studios, linguists and pre-vetted professionals from different disciplines ready and at hand.

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